A Study on Financial Performance and Market Strategy of Indian Telecom Companies

Santhosh Kumar M, Dr. Patcha Bhujanga Rao

Abstract: The Indian telecommunications sector represents one of the most dynamic and competitive industries in the world. This paper examines the interaction between financial performance and market strategy among leading telecom firms Bharti Airtel, Vodafone Idea, and Mahanagar Telephone Nigam Limited (MTNL)during FY 2021-FY 2025. Using secondary financial data sourced from audited company reports and Telecom Regulatory Authority of India (TRAI) publications, the study applies ratio, trend, regression, and correlation analyses supported by strategic evaluation through Kotler?s 4Ps and Porter?s Five Forces frameworks. Findings reveal a clear stratification in financial outcomes: Airtel exhibits sustained profitability and solvency, Vodafone Idea shows slow recovery under high leverage, while MTNL remains structurally insolvent. Regression evidence identifies interest-coverage ratio as the most significant determinant of asset-based profitability. The study concludes that financial resilience in India?s telecom industry depends on prudent capital structure management, digital innovation, and regulatory alignment.

Keywords: Financial performance, Telecom sector, Profitability, Liquidity, Solvency, 5G transition, Marketing strategy, Digital innovation

How to Cite?: Santhosh Kumar M, Dr. Patcha Bhujanga Rao, "A Study on Financial Performance and Market Strategy of Indian Telecom Companies", Volume 14 Issue 11, November 2025, International Journal of Science and Research (IJSR), Pages: 946-951, https://www.ijsr.net/getabstract.php?paperid=SR251112225409, DOI: https://dx.doi.org/10.21275/SR251112225409