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India | Marketing | Volume 14 Issue 10, October 2025 | Pages: 1040 - 1047
Influence of Eco-Stay Attributes on Consumer Satisfaction and Sustainable Behavioural Intention
Abstract: This article investigates how eco-stay operational features-eco-design, community integration, waste and energy management, and authenticity-affect consumer perception, satisfaction, and sustainable behavioural intention among urban travelers in Tamil Nadu, India. Data from 200 respondents were analyzed using descriptive statistics, factor analysis, and structural equation modelling (SEM). The findings confirm that eco-stay attributes significantly enhance satisfaction and pro-environmental behavioural intentions, with perception and satisfaction jointly mediating the relationship. The results extend the Theory of Planned Behaviour, the Green Hospitality Model, and the Sustainable Tourism Development Theory, providing managerial insights for policymakers and eco-hospitality operators.
Keywords: Eco-stay attributes, Consumer satisfaction, Sustainable behaviour, green hospitality, Tamil Nadu, Sustainable tourism
How to Cite?: Daphnie Ingrid Gracia Selwyn, Dr. Patcha Bhujanga Rao, "Influence of Eco-Stay Attributes on Consumer Satisfaction and Sustainable Behavioural Intention", Volume 14 Issue 10, October 2025, International Journal of Science and Research (IJSR), Pages: 1040-1047, https://www.ijsr.net/getabstract.php?paperid=SR251021170259, DOI: https://dx.doi.org/10.21275/SR251021170259
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