Renewable Energy and Its Impact on Brand Image and Consumer Perception: An Indian Industry Perspective

G. Vaishnavi Reddy, Dr. Akanksha Sharma

Abstract: Renewable energy, derived from natural sources, is crucial to building a cleaner future. With rising climate concerns and declining fossil fuels, it is rapidly expanding as a cleaner alternative. Increasingly, businesses are adopting Renewable Energy Initiatives (REIs) not only to reduce emissions but also to improve brand perception among sustainability-focused consumer segments. This study uses a mixed-methods approach to evaluate the impact of renewable energy adoption on brand reputation across Indian sectors. Findings indicate that REIs significantly improve brand image, enhance customer trust, and foster sustainable business growth. Although existing research has widely documented the ecological advantages of renewable energy, limited research has examined its impact on brand perception, particularly in the Indian context. By presenting sector-specific case studies, this research fills that gap and demonstrates how REIs enhance brand image and support long-term business success.

Keywords: Renewable energy initiatives (REIs), consumer perception, small businesses, sustainability, green certification, brand image, brand reputation, small and medium enterprises (SMEs)

How to Cite?: G. Vaishnavi Reddy, Dr. Akanksha Sharma, "Renewable Energy and Its Impact on Brand Image and Consumer Perception: An Indian Industry Perspective", Volume 14 Issue 10, October 2025, International Journal of Science and Research (IJSR), Pages: 244-250, https://www.ijsr.net/getabstract.php?paperid=SR251004175951, DOI: https://dx.doi.org/10.21275/SR251004175951