Downloads: 1 | Views: 125 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper | Education Management | India | Volume 13 Issue 8, August 2024 | Popularity: 5.2 / 10

Rate This Article!      

Examining the Role of Value Orientation in Fostering Creativity Among Higher Education Employees

Dr. Shweta Khemani, Prof. Sumita Srivastava

Abstract: The purpose of this study is to investigate the relationship between value orientation in higher education employees and their creativity. The study employed a quantitative research design from 240 employees in the higher education sector to explore these relationships. The results indicate a positive relationship between creative performance with religious, social, democratic, knowledge, hedonistic, and family prestige values. While previous studies have explored the relationship between values and performance, this research adds to the literature by specifically examining the impact on creativity, which is a crucial aspect of higher education employees' work. Furthermore, the study examines the impact of values such as family prestige and aesthetic values which have not been extensively explored in previous research. The managerial implications for organizations are that it provides the reliability of instruments that can be used to assess the value orientation and creative performance of employees.

Keywords: Value Orientation, Creativity in Higher Education, Employee Innovation, Organizational Culture, Higher Education Workforce

Edition: Volume 13 Issue 8, August 2024

Pages: 854 - 863

DOI: https://www.doi.org/10.21275/SR24808120334

Make Sure to Disable the Pop-Up Blocker of Web Browser

Click to Cite this Article

Similar Articles