International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Informative Article | Finance | India | Volume 12 Issue 6, June 2023 | Rating: 4.8 / 10

Comparative Analysis of Machine Learning Algorithms for Bank Customer Churn Prediction

Karthika Gopalakrishnan [3]

Abstract: This paper investigates the application of Machine Learning (ML) algorithms for predicting customer churn in the banking industry. Customer churn, signifying customer defection to competitors, stands as a significant hurdle to bank growth and profitability. By proactively identifying at-risk customers, banks can implement retention strategies to mitigate churn. We present a case study employing a bank customer churn dataset. Four prominent ML algorithms - Random Forest, Support Vector Machine (SVM), Decision Trees, and XGBoost - are utilized to predict churn. A comparative analysis is conducted to assess the performance of these algorithms using metrics like accuracy, precision, recall, and F1-score. The results emphasize the efficacy of ML in churn prediction compared to traditional methods. We conclude by outlining potential areas for future research.

Keywords: Churn Prediction, SVM, Banking Industry, XGBoost, Decision Trees, Machine Learning Automation

Edition: Volume 12 Issue 6, June 2023,

Pages: 2980 - 2983

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