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Analysis Study Research Paper | Marketing | India | Volume 13 Issue 2, February 2024

A Study on Consumer Attitude towards After Sales Service at Varun Motors Pvt Ltd.

T. P. Sneha

Abstract: In today's competitive business landscape, prioritizing customer satisfaction and retention is paramount for sustained success. This abstract highlight the significance of after - sales service management in fostering customer loyalty and brand advocacy. By promptly addressing customer queries, providing efficient delivery, installation, and warranty services, and ensuring timely resolution of claims, businesses can enhance customer satisfaction and cultivate long - term relationships. Collaboration across departments, including Marketing, Finance, Operations, and Human Resources, is essential for aligning strategies with the company's mission and vision. Research indicates that robust after - sales service positively influences customer attitudes toward products, offering valuable insights for manufacturers to enhance product development. This abstract underscore the importance of integrating customer insights into all facets of business operations to drive growth and build a strong brand reputation.

Keywords: customer satisfaction, after-sales service, customer loyalty, brand advocacy, cross-departmental collaboration

Edition: Volume 13 Issue 2, February 2024,

Pages: 948 - 951