The Impact of Artificial Intelligence in Marketing and Advertising

Gunda Nikhil, Kakkireni Bharath Kumar

Abstract: Artificial Intelligence (AI) is revolutionising the marketing and advertising sectors by enabling enhanced personalization, real time insights, and automation of complex processes. This paper investigates the methodologies, applications, and challenges of implementing AI in marketing, focusing on its role in data driven decision making, programmatic advertising, and customer engagement. Ethical considerations such as data privacy, algorithmic bias, and transparency are also addressed. The findings provide actionable insights into leveraging AI to improve marketing efficiency and effectiveness while maintaining consumer trust.

Keywords: Artificial Intelligence, Marketing, Advertising, Personalization, Predictive Analytics, Programmatic Advertising, Sentiment Analysis, Ethical AI

How to Cite?: Gunda Nikhil, Kakkireni Bharath Kumar, "The Impact of Artificial Intelligence in Marketing and Advertising", Volume 13 Issue 11, November 2024, International Journal of Science and Research (IJSR), Pages: 1042-1043, https://www.ijsr.net/getabstract.php?paperid=SR241112210543, DOI: https://dx.doi.org/10.21275/SR241112210543