International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Research Paper | Finance | India | Volume 12 Issue 8, August 2023

Banking beyond Boundaries: Harnessing the Potential of Artificial Intelligence

Saurav Jagtap

Abstract: Artificial Intelligence has emerged as a disruptive force in the banking sector, revolutionising how financial institutions operate and serve their customers. This abstract examines the pivotal role of A. I. in the banking industry, investigating its impact on enhancing operational efficiency, personalising customer experiences, managing risk, and combating fraud. Integrating A. I. technologies, such as machine learning, natural language processing, and predictive analytics, has empowered banks to optimise their operations and streamline processes. By automating routine tasks, A. I. frees up human resources, allowing financial institutions to redirect their efforts towards more strategic initiatives and innovative solutions. AI - driven personalisation is redefining customer experiences in the banking sector. Banks can now analyse vast volumes of customer data to offer tailored services and products, improving customer satisfaction and loyalty. Virtual assistants and chatbots powered by A. I. have also become essential to customer support, offering real - time assistance and 24/7 accessibility. Moreover, A. I. plays a vital role in risk management, enabling banks to identify potential risks and vulnerabilities in real - time. Through sophisticated algorithms and data analysis, A. I. models can detect patterns that human analysts may overlook, resulting in more robust risk assessment and mitigation strategies. One of the most significant contributions of A. I. in the banking sector is its capacity to combat fraud effectively. AI - powered fraud detection systems can swiftly detect suspicious activities and transactions, enabling banks to safeguard customer assets and data while reducing financial losses. However, implementing A. I. in the banking industry has challenges, including data privacy concerns, ethical considerations, and regulatory compliance. The abstract also explores these obstacles and highlights the need for transparency and responsible A. I. practices in the financial sector. As A. I. technology advances, its role in the banking sector will undoubtedly expand. Financial institutions must embrace A. I. solutions while navigating the associated challenges to fully unlock the potential of this transformative technology in revolutionising the future of banking services.

Keywords: Data analysis, Artificial Intelligence (A. I.), Banking sector, Financial institutions, Operational efficiency, Personalization, Customer experiences, Natural language processing, Predictive analytics, Automation, Virtual assistants, Chatbots

Edition: Volume 12 Issue 8, August 2023,

Pages: 16 - 20

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