International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Informative Article | Humanities | India | Volume 12 Issue 7, July 2023

Challenges and Opportunities of Promoting Digital Media Literacy in Rural India

Dr. Sewa Singh Bajwa [4]

Abstract: India is a country of vast diversity, with a large portion of its population residing in rural areas. However, despite the rapid growth of the technology sector, a digital divide persists between urban and rural communities. This divide limits the opportunities for rural residents to access essential services, engage in economic activities, and participate fully in the digital economy. Bridging this divide is crucial to achieving equitable development and improving the quality of life for rural communities. Digital literacy, the ability to use technology effectively and safely, is a critical component in bridging this divide. In rural India, where access to technology is limited, digital literacy is even more crucial. It enables rural residents to access essential services, such as healthcare, education, and financial services, and engage in economic activities that were previously unavailable to them. However, promoting digital literacy in rural areas is not without its challenges. Rural communities face significant barriers to accessing and using technology, including inadequate infrastructure, low levels of awareness and skills, and limited access to resources. Overcoming these challenges requires a concerted effort from the government, private sector, and civil society. This paper aims to provide a comprehensive overview of digital literacy in rural India, highlighting the challenges, benefits, and potential solutions for bridging the divide between traditional communities and modern technology. By promoting digital literacy, we can empower rural communities and help to create a more inclusive and prosperous society for all. This article explores the critical role of digital literacy in rural India's socio - economic development. Despite the challenges of inadequate infrastructure, low awareness, and limited resources, digital literacy can bridge the digital divide, enabling access to essential services and economic opportunities. The paper discusses government, private sector, and civil society initiatives to promote digital literacy and suggests strategies for overcoming existing barriers.

Keywords: Digital Literacy, Rural India, Challenges, Inadequate Infrastructure, Potential Solutions

Edition: Volume 12 Issue 7, July 2023,

Pages: 620 - 623

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