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Case Studies | Management | Guyana | Volume 12 Issue 6, June 2023 | Popularity: 4.4 / 10

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A Case Study of Management Information System - Amazon.com

Sven Douglas

Abstract: This case study was done on Amazon.com, in the form of responses to 10 specific questions issued by the University. The main topic covered was MIS and the various facets thereof and how they relate to Amazon.com. The growth of Amazon.com, which is supported by the company's 4 pillar strategy for success, is heavily influenced by information. Since the company is internet based, network plays an integral role, as it connects the customers with the other stakeholders of the company. Possessing the ability to properly manipulate technology and having continuous updates, places the company at a distinct advantage over the likes of Alibaba and other brick-and-mortar chains. With a combination of Artificial Intelligence and cloud computing, etc., Amazon.com is profoundly influenced by internet. This goes as far as their marketing model, which is digital and includes influencers and social media. Though they would have taken many steps towards their security and privacy, Amazon.com was still vulnerable and suffered cyber-attacks. Over the years, the company would have taken steps towards BPR and addressing ethical issues. Nevertheless, Amazon.com was sanctioned for their unethical and insensitive approach to business, which included marketing products with Hindu Deities and retrenchment of thousands of workers.

Keywords: MIS, Amazon.com, role of network, competitive advantage, digital marketing model, strategies of Amazon.com

Edition: Volume 12 Issue 6, June 2023

Pages: 866 - 873

DOI: https://www.doi.org/10.21275/SR23607112955

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