International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Growing Attention Research Paper

Distribution Channel and their Effective Functioning with Special Emphasis on Coca Cola Strategy

Dr Abhilasha Raj, Arshit Chhabra
Volume 12 Issue 4, April 2023Pages 685–687🇮🇳 India1 minute read
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Article Abstract

The trends and developments of the actors along the distribution channel are described and examined in this paper. Specifically, the study concentrates on manufacturers and resellers based on actual data from one specific case study. The study has three main objectives: (1) to examine the difficulties brought on by channel actor developments, the effects of these developments on the structure of the retailer supply chain, and their implications for manufacturers and suppliers; (2) to pinpoint justifications for manufacturers' vertical distribution integration and the resulting effects; and (3) to carry out a preliminary customer value analysis in relation to the distribution channel of COCA COLA.

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Plain-English Summary
The trends and developments of the actors along the distribution channel are described and examined in this paper. Specifically, the study concentrates on manufacturers and resellers based on actual data from one specific case study. The study has three main objectives: (1) to examine the difficulties brought on by channel actor developments, the effects of these developments on the structure of the retailer supply chain, and their implications for manufacturers and suppliers; (2) to pinpoint justifications for manufacturers' vertical distribution integration and the resulting effects; and (3) to carry out a preliminary customer value analysis in relation to the distribution channel of COCA COLA.
Key Findings
  • The trends and developments of the actors along the distribution channel are described and examined in this paper.
  • Specifically, the study concentrates on manufacturers and resellers based on actual data from one specific case study.
  • The study has three main objectives: (1) to examine the difficulties brought on by channel actor developments, the effects of these developments on the structure of the retailer supply chain, and their implications for manufacturers and suppliers; (2) to pinpoint justifications for manufacturers' vertical distribution integration and the resulting effects; and (3) to carry out a preliminary customer value analysis in relation to the distribution channel of COCA COLA.

Quick Facts

Subject AreaManagement
Article CategoryResearch Paper
PublicationApril 2023
Page Count3
DOI10.21275/SR23330233612
Reading Time1 minutes
Article Attention Score53/100

Keywords and Research Topics

Coca ColaDistribution Channel

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How to Cite

Dr Abhilasha Raj, Arshit Chhabra, "Distribution Channel and their Effective Functioning with Special Emphasis on Coca Cola Strategy", Volume 12 Issue 4, April 2023, International Journal of Science and Research (IJSR), Pages: 685-687, DOI: https://dx.doi.org/10.21275/SR23330233612
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Publication Timeline

1
PublishedApril 2023
2
IndexedIJSR article record
3
AvailableOpen article access

About the Authors

D

Dr Abhilasha Raj, Arshit Chhabra

Management researcher • 🇮🇳 India

1 publication currently linked through this author record.

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Permanent DOI:
https://dx.doi.org/10.21275/SR23330233612

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