Pestle Analysis: A Study of the Banking Industry in Indonesia
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 1 | Views: 344 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Analysis Study Research Paper | Management | Indonesia | Volume 12 Issue 3, March 2023 | Popularity: 5 / 10


     

Pestle Analysis: A Study of the Banking Industry in Indonesia

Syamsul Ridjal, Akhmad Muhammadin


Abstract: The banking industry including in Indonesia, experiences the challenge of dynamic changes in the external environment especially due to the influence of globalization and domestic such as national and international economic performance. The purpose of this research is to find out what the external environment and generic strategies influence on organizational performance. Survey to 101 banks through a set of questionnaires sent and collected directly by the researcher from the main director and bank director in Indonesia. Data were collected and analyzed using descriptive analysis and linear structuring relationships (LISREL). The results of the study show that there are eight paths that affect each variable. That is first politics, economy, social, technology, legal and environment have a positive and significant effect on generic strategy. Second, generic strategy has a positive and significant effect on organization performance. The three politic, economy, social, technology, legal and environment factors have a positive and significant effect on organization performance. Therefore, banks should always develop generic strategy in order to improve organization performance as well as always be sensitive to the influence of the external environment so it is important for decision makers to develop strategies to enhance competitive advantage.


Keywords: PESTLE Analysis, Generic Strategy, Organization Performance, Banking


Edition: Volume 12 Issue 3, March 2023


Pages: 1406 - 1414


DOI: https://www.doi.org/10.21275/SR23322105445



Make Sure to Disable the Pop-Up Blocker of Web Browser


Text copied to Clipboard!
Syamsul Ridjal, Akhmad Muhammadin, "Pestle Analysis: A Study of the Banking Industry in Indonesia", International Journal of Science and Research (IJSR), Volume 12 Issue 3, March 2023, pp. 1406-1414, https://www.ijsr.net/getabstract.php?paperid=SR23322105445, DOI: https://www.doi.org/10.21275/SR23322105445

Similar Articles

Downloads: 141 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, Morocco, Volume 6 Issue 8, August 2017

Pages: 1431 - 1444

Credit Risk Assessment: The Structural Approach (MERTON Model) Applied to the Moroccan Banking Sector

Ezouine Driss

Share this Article

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Mini Chapters, Management, India, Volume 11 Issue 10, October 2022

Pages: 623 - 631

Banking Sector Post COVID

Salauddeen Shaik, Janaki S, Thummathati Mahitha

Share this Article

Downloads: 1

Research Paper, Management, India, Volume 13 Issue 7, July 2024

Pages: 937 - 944

Empirical Analysis of Indian Public and Private Sector Banks' Financial Resilience Using the Bankometer S - Score Model

Ayisha Shaikh, Arshiya Farooqui

Share this Article

Downloads: 3 | Weekly Hits: ⮙1 | Monthly Hits: ⮙2

Masters Thesis, Management, Indonesia, Volume 12 Issue 7, July 2023

Pages: 762 - 765

The Influence of Third Party Funds and NPF on Profitability with Liquidity as an Intervening Variable

Mohammad Bintang Hafrianto, G. M. Djoko Hanantijo

Share this Article

Downloads: 3 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Masters Thesis, Management, Indonesia, Volume 12 Issue 8, August 2023

Pages: 190 - 193

Exploring the Interplay of Product Quality and Employee Competence on Customer Satisfaction: A Case Study of BNI Taplus

Nyonky Indrajaya Loukameng, G. M. Djoko Hanantijo

Share this Article
Top