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Analysis Study Research Paper | Marketing | India | Volume 12 Issue 12, December 2023
An Application of Mixed Method Investigation for the International Marketing Strategies in India
Mohammed Samiuddin Sahem
Abstract: Many of the top Indian companies and multinationals with headquarters in India have strong internationalization and export-oriented organizational policies. This is a key marker of how competitive businesses, sectors, and the country are becoming. This study addresses the potential and possibilities of internationalization while looking at the sources of competitive advantage in a few chosen industries and businesses. International marketing tactics are intricate and can differ greatly throughout countries, businesses, and sectors. There are many different components that go into making up international strategies, and the environment in which they are used greatly influences how important they are. In an effort to study and explain the parallels and variations observed in this diverse range of businesses, the authors examine the international marketing tactics used in 12 distinct business sectors in India with the goal of expanding the corpus of current international marketing theory. The industries covered by the examples include both information-and skill-intensive new economy sectors as well as capital-and skill-intensive old economy businesses like manufacturing and assembly. This exploratory study uses modeling approaches, grounded theory approach, and case research methodology to provide a categorization system. There are a number of strategic and tactical applications for the five-cluster categorization (visual map). This typology or categorization system may have an impact on how foreign marketing is planned and carried out. Strategies. The strategic management theories that emphasize diversification into comparable businesses downstream may also find empirical validity in this schema. An additional significant contribution of the research is the utilization of many approaches that produce novel insights. The creation of a connection between quantification and modeling, which enables qualitative researchers to provide analytical rigor to their attempts at theory formation, is a third contribution. Practically speaking, by paying sufficient attention to key variables in order to accomplish desired goals, marketers may use the insight acquired from applying the classification scheme included in this study to build and implement international marketing strategies. The following are some management implications of the study: A systematic strategy with several facets is necessary for international marketing. The main goal of strategies should be to continuously create and deliver value. Just as crucial as dedication is flexibility. Examining the 12 characteristics found in the study is necessary to find a harmonic balance and ensure that they can maintain their competitive advantage. Managers can identify commonalities and variances across business sectors by developing and executing international marketing plans with consideration for each of the 12 factors and/or their underlying dimensions. Using a comprehensive approach that covers all facets of international marketing strategies, the proposed typology aids in identifying links that bind organizations across distinct industries.
Keywords: International, Marketing Strategies, India, Mixed Method Investigation
Edition: Volume 12 Issue 12, December 2023,
Pages: 1793 - 1801