Financial Literacy and Independency in Investment Decision among Women in India

Ritika Maurya

Abstract: Financial Literacy and Investment have become a significant feature of an individual's life. However, the majority of women are risk - averse investors. This could be due to a lack of awareness and knowledge about investment options and their importance. In this research work, an effort has been made to determine the difference in the investment goals of working and non - working women. In this study, the proportion of women taking their investment decisions independently has also been analyzed. Along with that, an effort has also been made to evaluate the different manifesto that has been created basically for women to educate them and encourage them and solve their queries regarding investment products and services. Therefore, it is found that working and non - working women have different needs and purposes for investment and also there is a very less proportion of women making investment decisions independently. There is a need for more programmes and campaigns to be organised by the government and policymakers to motivate women investors.

Keywords: Financial Literacy, Investment, Preferences, Independency, Investment Decision