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India | Marketing | Volume 11 Issue 8, August 2022 | Pages: 751 - 753
Digital Marketing in Business; Overview and Analysis
Abstract: It is very important for businesses to get consumers. Even after offering a good product or service but relying only on traditional forms of advertising and marketing, they can end up at a small scale. In this modern era, a business should consider the global marketplace they can achieve through online medium. Hence, digital marketing is an essential investment for businesses. In this research paper we will study digital marketing and analyze it with respect to business.
Keywords: Digital, Business, Marketing, Online, Promotion
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