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Research Paper | Economics | China | Volume 11 Issue 11, November 2022

Digital Marketing

Albert Dzikiti ^[2] | Professor Qiantao Fan

Abstract: This research work aims at creating an understanding over the preferred emerging digital media options used for marketing goods and services. In this prevailing Internet age, many new methods are used for product promotion and marketing. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of digital communication tools, has encouraged businesses to change the way of communicating the product. Digital Marketing communications strategy encompasses use of digital communication media. The purpose of the undertaken study is to examine the effectiveness of digital media in advertising and about emerging media options used for marketing. This paper mainly studies the development history of digital marketing and existing significance including the difference and contact between digital marketing and traditional advertising and also the relationship between digital marketing and the Internet industry.

Keywords: Digital Marketing, Social Media, Internet, Email

Edition: Volume 11 Issue 11, November 2022,

Pages: 1305 - 1308