A Study on the Myth and Reality of the Channel Preferences of Children

Dr. K. Karnamaharajan, Sherin Chandran

Abstract: Children are unpredictable. You never know what inconsistency they're going to catch you in next - Franklin P. Jones. Children today grow up in a society driven by various forms of media. Although children face changes taking place around them, the media explosion today presents special challenges because television and its electronic relations seem to play a role albeit one sometimes difficult to identify, in the socialization process.

Keywords: Channel Preference, Children, Myth and Reality