Downloads: 95 | Views: 249 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Informative Article | Management | India | Volume 9 Issue 11, November 2020

Impact of Social Media on Sustainable Development

Babitha Elsa Oommen

Abstract: Instead of throwing a definition in a Shakespearean English curated by web-geniuses to explain social media, let us do it in a fairly fun and an easy way by breaking the two words. The ‘Social’ part refers to the exchange of information among people. The ‘Media’ part refers to the medium of communication just like the internet. T. V, radio, newspapers and magazines are examples of the primitive form of media. To pull up a definition now, ‘social media’ is the series of websites and applications designed to permit people to share content quickly, efficiently and in real-time. With social media, you can share information and ideas in a variety of ways. Different outlets allow you to publish your own ideas in writing, with pictures, or through videos and voice recordings; and you can also hyperlink your audience to interesting articles, pictures, and videos. The information you share can be either private or public. For example, you can email a private message to one person and broadcast a video to a global audience via YouTube. Always consider your communication situation before sharing information. Maybe the most powerful element of social media is their interactive nature. Social media break the traditional barriers of time and distance between people. With video chat technologies like Skype, you can talk to people face-to-face anywhere in the world. On Facebook and mobile devices, you can chat digitally and text with your friends and family. Twitter even allows you to interact with media members, public officials, professional athletes, and celebrities.

Keywords: Social media, Sustainability, Facebook, Promotion, Technology

Edition: Volume 9 Issue 11, November 2020,

Pages: 1689 - 1691