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Research Paper | Business Management | Indonesia | Volume 9 Issue 10, October 2020
The Effect of Training Lecture, e-Learning on the Improvement of Professional Competency and its Impact on the Medical Representative Performance of PT XYZ
Charles [119] | Prih Sarnianto | Derriawan
Abstract: Professional competence is important in supporting employee performance, especially marketing staff. In this study, professional competence is the focus of this research because it is a very important basis for marketing staff to be able to market their products well to customers so that it will impact on performance. To increase the professional competence of marketing staff, it is necessary to provide ongoing training such as face-to-face training and independent study. Face-to-face training / training lectures (variable X1) and e-Learning (Variable X2) are associated with professional competence (Variable Y1) and professional competence is associated with performance (Variable Y2). This research was conducted on 126 injection line medical representatives and 224 oral lines from 11 major cities in Indonesia by filling out a questionnaire. The data obtained were analyzed using appropriate software to analyze the characteristics of Medical representatives who were used as respondents and for the analysis of the validity test and reliability test of the questionnaire items, then the data were also analyzed using SEM to see the relationship between the variables. From the results of the analysis, the results of the Training lecture can significantly increase professional competence, e-Learning can significantly increase professional competence, Professional competence has a significant impact on performance, training lectures do not have a significant impact on performance and e-Learning has a significant impact on performance.
Keywords: Training lecture, e-Learning, professional competence, performance, medical representative
Edition: Volume 9 Issue 10, October 2020,
Pages: 1338 - 1341