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Research Paper | Sociology | India | Volume 8 Issue 5, May 2019 | Popularity: 3.8 / 10
Pigmentocracy and Power: An Interpretive Study on Skin Tone Bias and Its Health Impacts among Young Women in South India
R. Kumaran
Abstract: This study investigates how colourism a form of discrimination based on skin tone affects the physical, psychological, and social well - being of young women in India. Drawing on qualitative data from ten postgraduate students at Gandhigram Rural Institute, the research employs a phenomenological framework to explore how familial, peer, and media influences shape perceptions and experiences of skin colour. Findings reveal that colourism contributes to diminished self - esteem, social isolation, unhealthy beauty practices, and intergenerational transmission of biases. The study underscores the urgent need for socio - cultural interventions and inclusive beauty norms to counteract the long - standing impact of colourism.
Keywords: Colourism, health outcomes, body image, young women, socialization, India, phenomenology
Edition: Volume 8 Issue 5, May 2019
Pages: 2250 - 2255
DOI: https://www.doi.org/10.21275/SR19059082359
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