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Research Paper | Management | Volume 3 Issue 10, October 2014 | Pages: 1597 - 1601 | Kenya
Determinants of Adoption and Usage of Banking Innovations by Consumers for Competitive Advantage: A Case of Banks in Nakuru County
Abstract: This study purposed to examine the determinants of adoption and usage of banking innovations by consumers for competitive advantage. Its objective was to establish the extent to which ease of use of bank innovations influence adoption and usage of banking innovations by consumers. Descriptive research design was used for the study.25 banks were selected, with a sample size of 325 each having 13 bank clients being interviewed. Questionnaires were used to collect data. Analysis of data was done using Statistical Package for Social Sciences (SPSS). Descriptive statistics used percentages, frequencies while correlation analysis tested the relationship between independent and dependent variables. The study found out that there is a relationship between ease of use and adoption and usage of innovations by banks r=.646, p=.000
Keywords: Technology, Ease of Use, Innovation
How to Cite?: Lumumba Faith Amboko, Juma Wagoki, "Determinants of Adoption and Usage of Banking Innovations by Consumers for Competitive Advantage: A Case of Banks in Nakuru County", Volume 3 Issue 10, October 2014, International Journal of Science and Research (IJSR), Pages: 1597-1601, https://www.ijsr.net/getabstract.php?paperid=OCT14718, DOI: https://dx.doi.org/10.21275/OCT14718