International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 105 | Views: 240 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper | Management | Kenya | Volume 5 Issue 5, May 2016 | Popularity: 7.2 / 10


     

The Impact of Locally Generated Television Programmes on the Kenyan Television Viewers: A Case Study of Citizen Television

Were J. Maende, Makori M. Nyambane


Abstract: This study investigated possible impact of locally generated television programmes on selected Kenyan television viewers in Dagoretti sub-location of Nairobi with particular focus on Machachari programme of Citizen Television. The objective that guided this study included To examine the nature and the impact of information consumed by viewers among Dagoretti location residents. The study utilized the uses and gratifications and the social learning theory in examining the locally generated TV programmes. The study adopted a case study design with questionnaire and interviews being used as instruments of data collection. The researcher analyzed both primary and secondary data that provided information for the study. The study used a sample of 220 and response rate was good at 84 %. The findings indicated that local programmes impact positively on viewers by transferring positive messages to them like good parentage, drug abstinence and responsible youth behavior among others. With reference to the findings of this study, it is recommended that there should be an increase in locally generated programmes since majority of the viewers upheld the positive themes that they deduced from the programmes and thus parents and guardians should encourage their children to watch locally generated programmes.


Keywords: Locally generated, Nature, Impact, Viewers


Edition: Volume 5 Issue 5, May 2016


Pages: 1726 - 1736



Make Sure to Disable the Pop-Up Blocker of Web Browser


Text copied to Clipboard!
Were J. Maende, Makori M. Nyambane, "The Impact of Locally Generated Television Programmes on the Kenyan Television Viewers: A Case Study of Citizen Television", International Journal of Science and Research (IJSR), Volume 5 Issue 5, May 2016, pp. 1726-1736, https://www.ijsr.net/getabstract.php?paperid=NOV163723

Similar Articles

Downloads: 0

Research Paper, Management, Mexico, Volume 11 Issue 5, May 2022

Pages: 747 - 750

Synthetic Holization of the Nature and Type of Organizations Based on Philosophical Materialism

Rosario Martinez, Octavio Salazar

Share this Article

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, Croatia, Volume 11 Issue 11, November 2022

Pages: 937 - 940

Role of Service Leadership in Modeling Customer - Centric Organizational Culture that Promote Excellent Service

Dusan Milivojevic

Share this Article

Downloads: 3 | Weekly Hits: ⮙2 | Monthly Hits: ⮙2

Review Papers, Management, India, Volume 12 Issue 11, November 2023

Pages: 1373 - 1375

EPR Modalities & Circular Economy: Understanding the Challenge & Suggestive Measures

Anuradha

Share this Article

Downloads: 3 | Weekly Hits: ⮙3 | Monthly Hits: ⮙3

Research Paper, Management, Russia, Volume 13 Issue 8, August 2024

Pages: 1168 - 1174

Introduction of Modern Educational Programs into Corporate Training of Real Estate Agency Employees

Vladislav Ryabov

Share this Article

Downloads: 4 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Informative Article, Management, India, Volume 10 Issue 2, February 2021

Pages: 1728 - 1730

Exploring the Imperative for Technical Product Managers in Platform Teams: A Position Paper

Srividhya Chandrasekaran

Share this Article
Top