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Research Paper | Management | India | Volume 5 Issue 1, January 2016 | Popularity: 6.3 / 10

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Analysis of the Impact of Growing Organised Retail Sector over Small Retail Stores in Raipur City

Vikas Dua, Anju Verma

Abstract: Economy of India is 7th largest in the world in the terms of GDP and is expected to grow with 7 %. Retail industry accounts about 22 % of the total GDP of the country and it contributes to 8 % of the total employment. The retail industry in India is one of the fastest growing industries with a growth rate of 10 %. This comprises of both organised and unorganised sector. Though the contribution of the organised sector in retail industry is about 8 % but is expected to grow at a faster pace. Similar is the case with the different states in India. In 2001 Raipur became the capital of the Chhattisgarh and since then the economy of Raipur has seen a great development and change. In Raipur there are 6 shopping malls, more than 20 small and big departmental stores along with various traditional small and big mom n pop stores. This research paper makes a modest attempt to study the changing trends of retail industry. To know whether there is any affect on traditional retailers and if yes then to what extent. The study was done with the view point of both the small retailers and the customers. This paper also focuses on to know what steps the traditional or unorganised retailers take to survive.

Keywords: Retail Industry Growth, Impact on Small Retailers, Customers, Challenges And Strategies

Edition: Volume 5 Issue 1, January 2016

Pages: 1410 - 1414

DOI: https://www.doi.org/10.21275/NOV153004

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