Impartial Broadcasting as a Tool of Democratic Society

Christian Peregin

Abstract: Impartial broadcasting is a key element in the maintenance and development of democratic societies. The objective transmission of information through the media plays an important role in shaping public opinion, supporting pluralism, and ensuring transparency of government. In a rapidly changing media environment, where false news and misinformation are becoming more widespread, the need for neutral broadcasting is only increasing. The principles of objectivity and neutrality provide an opportunity to inform citizens, prevent manipulation of public opinion, and support healthy public discourse. However, impartial broadcasters face serious challenges in the context of increasing political polarization, the reduction of independent journalism, and the concentration of media resources. To maintain trust in the media, it is necessary to strengthen the mechanisms of control over objectivity, as well as preserve the independence of the media from political pressure.

Keywords: impartial broadcasting, democracy, objectivity, neutrality, media, pluralism, media independence, disinformation