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Short Communication | Journalism and Mass Communication | Volume 15 Issue 3, March 2026 | Pages: 1478 - 1480 | India
"Research Paradigm" Reflection on "The Role of Social Media in Promoting Indian Classical Dances"
Abstract: The growing influence of social media has reshaped the ways in which cultural traditions are communicated, preserved, and experienced across global audiences. Within this changing landscape, Indian classical dance has undergone significant transformation as digital platforms increasingly mediate its transmission, pedagogy, and public reception. Rooted in philosophical traditions and aesthetic principles codified in texts such as the Natya Shastra, these dance forms embody spiritual, cultural, and narrative dimensions that extend beyond performance into broader social meaning. Contemporary scholarship on classical dance now engages with interpretivist frameworks that emphasize experiential understanding, while also integrating empirical approaches to examine digital dissemination patterns and audience engagement. The study highlights critical ethical concerns emerging from digital globalization, including risks of cultural commodification, misrepresentation, intellectual appropriation, and overreliance on technological shortcuts in research and practice. By proposing an ethical roadmap, the discussion underscores the need for balanced inquiry that sustains traditional pedagogical values while accommodating evolving technological realities. Such an approach is essential for fostering a culturally responsible and sustainable ecosystem that aligns preservation with innovation in the future of classical dance research and practice.
Keywords: Storytelling, Guru, Shishya, Parampara, Epistemology, Natya Shastra, Pedagogy
How to Cite?: Debangana Ganguly, ""Research Paradigm" Reflection on "The Role of Social Media in Promoting Indian Classical Dances"", Volume 15 Issue 3, March 2026, International Journal of Science and Research (IJSR), Pages: 1478-1480, https://www.ijsr.net/getabstract.php?paperid=MR26324140753, DOI: https://dx.dx.doi.org/10.21275/MR26324140753