International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 114 | Views: 167

Research Paper | Information Technology | Indonesia | Volume 2 Issue 5, May 2013


Marketing Paradox Implementation Through Promotion and Education WiFi Indonesia Service

Harun Triyantoro


Abstract: Promotion and education as part of customer brand communication provide information about brand reputation, consistentcy and high quality. In order to appear to be the best, a brand must have a unique value to make consumers interested to buy. The brand must have a customer value better than other brands. Furthermore, it is should be able to increase customer emotional involvement so that customers have bond and confidence in the brand. The concept of marketing paradox to combine elements of marketing is mutually exclusive or contradictory to one another into a unique formulation of marketing. Marketing paradox is a marketing concept that utilizes elemental polarity 4Ps areProduct, Price, Place and Promotion. In the four pillars of marketing is that there are at least two poles can create a unique combination in the determination and implementation strategies. This is an unusual approach in the marketing of a product or service, but was able to create amazing results.


Keywords: marketing paradox, promotion, brand equity


Edition: Volume 2 Issue 5, May 2013,


Pages: 435 - 440


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