A Study on Digital Marketing and its Impact on Consumer Buying Behaviour

Kowsalya KR

Abstract: The study significantly revels the concept of digital marketing that is marketing through various digital platforms like mobile phone application and other similar forms. It also focuses on the impact created by the same with regard to the consumers buying decision. However, the study also covers the its reach among the consumers.

Keywords: Digital marketing, consumer buying behaviour, advent of technology

How to Cite?: Kowsalya KR, "A Study on Digital Marketing and its Impact on Consumer Buying Behaviour", Volume 9 Issue 1, January 2020, International Journal of Science and Research (IJSR), Pages: 344-345, https://www.ijsr.net/getabstract.php?paperid=ART20203963, DOI: https://dx.doi.org/10.21275/ART20203963