The Use of Brand Image to Increase the Desire Consumers to Buy Products
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 108 | Views: 409

Research Paper | Marketing | Indonesia | Volume 8 Issue 12, December 2019 | Popularity: 6.7 / 10


     

The Use of Brand Image to Increase the Desire Consumers to Buy Products

Yohan Cahyo Wibowo, Ida Bagus Raka Suardana


Abstract: This research is a qualitative descriptive study where collecting and checking the validity of data using triangulation of sources and techniques. The selection of informants by purposive sampling using primary data through interviews and observations and literature studies as well as documentation for secondary data. The conclusion of the study reveals Food brand is the main factor for the customer to buy the product. The customer's interest in buying the product all starts with the strength of the brand that is seen and becomes brand awareness to the customer until finally the customer buys the product.


Keywords: Brand, customer


Edition: Volume 8 Issue 12, December 2019


Pages: 1836 - 1839



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Yohan Cahyo Wibowo, Ida Bagus Raka Suardana, "The Use of Brand Image to Increase the Desire Consumers to Buy Products", International Journal of Science and Research (IJSR), Volume 8 Issue 12, December 2019, pp. 1836-1839, https://www.ijsr.net/getabstract.php?paperid=ART20203601, DOI: https://www.doi.org/10.21275/ART20203601

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