Nudge Marketing in E-Commerce Businesses

Rohan Sanghi, Surbhi Gupta, Raghav Mishra, Aishwarya Singh, Harshit Abrol, Jivesh Madan, Prof. Mahim Sagar

Abstract: Nudge Marketing is a strategy which is used by many companies and organisation to influence a customer’s decision indirectly without him knowing by providing the person with suggestions and reinforcements. In simple words, Nudge Marketing is planting of an idea in a person’s mind in order to encourage the customer to behave in a particular way without direct persuasion. Nudge Marketing is used in different sectors in different ways to persuade a customer’s decisions in the companies favour. Nudging helps the e-commerce sector in influencing a customer to buy a product. A fast growing sector like e-commerce needs to attract customers and therefore nudging forms an integral part of an e-commerce company to attract customers.

Keywords: Nudge Marketing, Urgency, Behavioural Psychology

How to Cite?: Rohan Sanghi, Surbhi Gupta, Raghav Mishra, Aishwarya Singh, Harshit Abrol, Jivesh Madan, Prof. Mahim Sagar, "Nudge Marketing in E-Commerce Businesses", Volume 8 Issue 8, August 2019, International Journal of Science and Research (IJSR), Pages: 858-863, https://www.ijsr.net/getabstract.php?paperid=ART2020223, DOI: https://dx.doi.org/10.21275/ART2020223