International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Research Paper | Communication or Media Studies | Nigeria | Volume 8 Issue 10, October 2019

Nigeria Media Awareness Strategies for Gender Equality in Post-2015 Un-Development Agenda

Afulike Don Christian [2] | Anumadu Adaeze Victory | Ihechu Innocent Paschal Ph.D. | Ndukwe.U. Emmanuel [2]

Abstract: This study x-rays the social consciousness and idea of social oppression which calls for accelerated attention and implementation for gender equality essentials for post-2015 UN Sustainable Development Goals (MDGs). The research adopted mixed methods research involving a triangulation of content analysis and survey using multi-level cluster sampling technique to select 600 respondents from Nigeria’s six geopolitical zones with analysis on some media organisations. The study further discovered that the UN post-2015 gender equality development agenda has not been fully reported and propagated by the media; as the level of awareness especially among women is low. The study therefore, recommended that the media should re-strategize with premium on coverage and reporting of UN Post development agenda, while Indigenous communication approaches should be adopted.

Keywords: Awareness, Development, Gender, Media, Nigeria

Edition: Volume 8 Issue 10, October 2019,

Pages: 1163 - 1169

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