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Research Paper | Management | India | Volume 8 Issue 9, September 2019 | Popularity: 6.8 / 10

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Impact of Digital Marketing on Women Skincare Sector in India

Utkarsha Karale, Shrushti Lakhotiya, Mayuri Doifode, Muskan Singhania

Abstract: The study of Impact of Digital Marketing on Indian Skincare Sector investigates how digital marketing activities have revolutionized Indian Skincare Industry in a significant way. The industry of Skincare in India has matured enough where buyers are doing extensive research online before actually making their final purchase. The buyers in the market are searching for various products, latest trends & sellers online, which make digital marketing more lucrative for the Indian Skincare Industry. The latest trends have shown that it is mandatory for every Indian Skincare organization to have an online presence via digital marketing communication mix. The present study, therefore, revolves around digital marketing and its impact on Women Skincare Sector in India Questionnaire survey was used to collect the data by using non- probability convenient sample technique. A sample of 181 questionnaires was used in which all 181 responses were collected within a period of one week. Findings show that a brands image, its presence, digital marketing activities and advertisements done on digital platforms have a strong positive influence on the consumers mind and this directly impacts the Indian Skincare Industry.

Keywords: Indian Skincare Sector, Women Skincare, Digital Marketing, Digital Marketing Trends, Digital Marketing Communication

Edition: Volume 8 Issue 9, September 2019

Pages: 1561 - 1565

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