A Study on Brand Evaluation of Patanjali Ayurvedic and Herbal Products

Aleena Johnson

Abstract: A study on the brand evaluation of Patanjali ayurvedic and herbal products in chengannur municipality, the study focuses on the preference of customers towards the Patanjali Products.75 respondents have been selected following convenient sampling method. Questionaires were used as data collecting instrument. Data was analysed using tabulation, percentages. Recommendations from the study were the marketer or the manufacturer of the brand should concentrate more on the quality of the brand. The marketers should also promote viral marketing as other respondents are influenced by their family and friends to choose a particular brand.

Keywords: Buying behaviour, Customers, FMCG, Brand preference