International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Research Paper | Business Management | India | Volume 7 Issue 12, December 2018 | Popularity: 6.8 / 10


     

Impact of Online Streaming on Satellite Broadcasting

Anil Rana


Abstract: Todays advertisers want to generate the maximum sales per rupee of ad and are hence constantly on the lookout for an even more targeted platform to reach their target consumers quickly and efficiently. In this context, the advent of online video streaming platforms becomes extremely relevant. Are they drawing consumers away from Television If so, what kind of consumers are shifting online What are they primarily watching What are the primary reasons for their shift This paper is an attempted output to answer the above questions after 3 months of detailed research aimed at arriving at specific conclusions to enable actionable results. I used exploratory, descriptive and confirmatory research techniques to answer all the questions mentioned above. I conducted FGDs, in-depth interviews and floated a survey to collect data for the research. I used various tools like cluster analysis, excel, ANOVA and ordinal regression to analyse the data. These tools helped to find relation between online video streaming and satellite broadcasting.


Keywords: Online Streaming, Satellite broadcasting, Television, Online broadcasting


Edition: Volume 7 Issue 12, December 2018


Pages: 1377 - 1382



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Anil Rana, "Impact of Online Streaming on Satellite Broadcasting", International Journal of Science and Research (IJSR), Volume 7 Issue 12, December 2018, pp. 1377-1382, https://www.ijsr.net/getabstract.php?paperid=ART20193964, DOI: https://www.doi.org/10.21275/ART20193964