Downloads: 113 | Views: 156 | Weekly Hits: ⮙2 | Monthly Hits: ⮙2

Case Studies | Aerospace Engineering | Congo | Volume 7 Issue 9, September 2018

Political Marketing Maintenance and Re-Election of Deputies in Likasi Constituency

Kazadi Nkulu Kamuyele ^[3] | NkuluIlunga Cosmos | Tshiyala Kavumbi Didier ^[2] | Mbaya Maweja

Abstract: This study is motivated by a finding of the political approach of three deputies from the Likasi constituency, elected in the 2006 election, but only one of whom had the chance to be re-elected and the two others having failed. The objective of the present research is to demonstrate that the political marketing of maintenance is a determining factor in the re-election of the political operators of the electoral district of Likasi in DR Congo because it would promote the notoriety of the politicians who apply it

Keywords: Political Marketing, Election Campaign, Awareness Campaign

Edition: Volume 7 Issue 9, September 2018,

Pages: 1382 - 1386