Optimum Allocation of Limited Amount of Capital among Different Enterprises

Sumit Patni, Nishi Chachra

Abstract: Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company unilever. HUL have established themselves well in the fast moving consumer goods (FMCG) category. In india, the company offers many households brands live dove, lifebuoy, lipton, pepsodents, Vaseline, lux, ponds, sunsilk, surf, etc. Some of its efforts were also rewarded when four of HUL brands found place in the Top 10 brnds list for the year 2008 published in THE ECONOMICS TIMES. Unilever was a result of the merger between the Dutch margarine company, Margarine Unie and the British soap maker, Lever Brothers, way back in 1930. For 70 years, Unilever was the undisputed market leader but now faces tough competition from Patanjali Ayurved company and many more. HUL is also known for its strong distribution network in India. In order to further strengthen its distribution in the rural areas and to empower the local women, HUL launched a project Shakti in 2000 in a district in Andhra Pradesh. Today Shakti is present across 80, 000 villages in 15 states and is helping many unprivileged women earn their livelihood.

Keywords: Optimum, Allocation, Resources