A Study on Factors Affecting Sales of Patanjali, Himalaya, Dabur and Zhandu Products: Consumer's Point of View

Priyanka K. Shinde

Abstract: In this study, the researcher aims to investigate the consumer perception and behaviour towards selection of Herbal Products and impact of various marketing strategies adopted by major Ayurvedic companies. The present study includes a study that was conducted with 200 respondents in Jaipur city from November 2016 to March 2017. This paper also stipulates about how promotional tools, marketing mix and overall company strategy are integrated for Ayurvedic marketing.

Keywords: consumer perception, Herbal Products, marketing strategies, Patanjali, FMCG market, Dabur, Himalaya, Zhandu