Value Added Services are Buzz of Todays Business

Dr. R. Parvathi, B. Rammya

Abstract: Mobile services and Mobile apps are the buzz words of today's generation. M-Commerce is the major extension of the e-commerce involves all the major stakeholders of telecommunication system. This research is based on Mobile users or mobile customers looking for the satisfaction through the mobile services and mobile apps. The objective of the research is to understand the mobile customer satisfaction in selected Mobile basic services, Mobile Apps in general and M-Commerce Apps in specific. Mobile usages by customer goes through demographic factors like gender, education, occupation and income compared with selected Mobile network service provider in South Bangalore City of Karnataka State. The discussion on mobile brands, usage of mobile phone, service scheme, amount spent on services, frequency of usage of mobile services, usage of value added services are pointing towards the Mobile customer satisfaction. Advance technology in the name of mobile technology high lights the importance of 3G technology and how mobile customer are aware about it and the amount they are ready to spend with utmost satisfaction is captured here.

Keywords: Customer satisfaction, Mobile, Services, Mobile apps and M-Commerce