International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Research Paper | Management | India | Volume 6 Issue 11, November 2017

Brand Management and its Importance

Poojitha Surabathula

Abstract: You have to maintain and replenish a brand over time or it will die. Brand Management has become increasingly important for todays businesses. According to them brand acts as a link between organization and its audience. Brand management is the science of crafting and sustaining a brand. This means defining the brand, positioning the brand, and delivering the brand value constantly. A robust brand differentiates its products from the competitors and gives your business boost on the others, allowing you to increase sales and grow your business.

Keywords: Branding Loyalty Consistency Flexibility Tactics

Edition: Volume 6 Issue 11, November 2017,

Pages: 1518 - 1521

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