Analysis of Inclusive Business Model Development of Oogatamura Akitakomachi Seinsaya Kyokai Inc

Harts Muhasibi, Arief Daryanto, M Joko Affandi

Abstract: Akita komachi is a variety of rice which is included as superior commodity in Japan. One of companies successfully developing processed food products made from Akita komachi rice is Oogatamura Akitakomachi Seinsanya Kyokai Inc. (OASKI). This research aims to 1) map the business model of OASKI, 2) identify its strengths and weaknesses, 3) design a new business model that can be implemented by OASKI. It is conducted using descriptive method. The data used in this research are primary and secondary data that are collected through observation, interview, questionnaire, and literature study. The analytical tools utilized are Business Model Canvas (BMC) and Strength-Weakness-Opportunity-Threat (SWOT) matrix. The result of this research shows that the main strength of OASKI is in its Key Activities and Customer Relationship. Its main weakness is in Key Resources and Cost Structure. Its main opportunity lies in Customer Segments element. However, this element also has high threat. Several development strategies for OASKI refer to the development in Key Activities, for example the addition of halal accreditation, recruitment of experts in halal food, and human resource training on halal food. OASKI needs to open a new market segment as Japanese population tends to decline from year to year.

Keywords: akita komachi rice, OASKI, BMC, Strength Weakness Opportunity Threat SWOT Matrix