International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Downloads: 137 | Views: 190

Informative Article | Social Science | Turkey | Volume 6 Issue 2, February 2017

The Impact of Sensory Brand?ng on Consumer Behav?or

Arzu UYSAL | Zuhrem ERGUN [2]

Abstract: The brands appealing to the consumer's senses are differentiated in terms of competition and can be a special place in the customer's mind. Kamil Ko? firm, which is thought to use sensory branding model in marketing strategies in this way, has been determined to be used in the study. Participants in the survey were selected from among the people who recognized or preferred Kamil Ko? Company in the province of Konya, which represents the main mass of the workshop. The results of the study were analyzed by SPSS program and the effect of sensory brands on consumer was investigated.

Keywords: Sensory Marketing, Sensory Marking, Consumer, Consumer Attitude

Edition: Volume 6 Issue 2, February 2017,

Pages: 1094 - 1098

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