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Research Paper | Management | Sri Lanka | Volume 3 Issue 6, June 2014

A Theoretical Approach to the Competitive Advantage Moderating Effects of Strategies: Innovation and IT

S.W.G.K. Bulankulama | Ali Khatibi ^[4]

Abstract: Competitive advantage is one of the important targets for an establishment of long-run survival in any type of business process. Because; the provision of organizational performance; first of all; is based on the financial performance to work with the internal; individual and external factors in an organization. Because; the company's success is depends on the collaboration of these factors. The role of motivation about the productivity and the efficiency is a topic which has been studied and debated for years in which measurement of competitive advantage vary from financial performance to customer satisfaction while updating day by day. In this study; by the theoretical approach to competitive advantage it was attempted to emphasize the theories explaining competitive advantage; measurement of competitive advantage and the importance of the competitive advantages and also what the relationship between competitive advantage; innovation and IT.

Keywords: Competitive advantages, Strategies, innovation, IT, Measurement of competitive advantage

Edition: Volume 3 Issue 6, June 2014,

Pages: 1817 - 1820