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Research Paper | Communication or Media Studies | Indonesia | Volume 7 Issue 11, November 2018
The Implementation of a Strategy for Implementing Political Programs of the PDIP Victory 2019 in Tangerang Indonesia
Abstract: This research is entitled the implementation of a strategy for implementing political programs of the PDIP victory 2019 in Tangerang Indonesia. The purpose of this study is to explain and analyze how The Indonesian Democratic Party of Struggle (PDIP) Tangerang implemented a strategy for implementing political programs for the victory of general election 2019. Research methods with a single case study design. The strategies that conducted in the PDIP DPC in order to build trust and loyalty are presented as follows: (1) prepare reliable communicators who are able to convey political communication and messages of the party so it can build trust from the community, especially beginner voters. Communicators should be selected and pass the fit and proper test. The next step is doing training. (2) Work on political communication messages that are in accordance with the conditions of the constituents, especially the beginner voters. The message delivered consists of social messages and ideological messages. (3) Provide space for young generation to be closer to the party and not allergic to the party. The party is not only used as a political space, but is a shared home as a mass media for young people. (4) Choose the media for political communication. Communication media consists of online and offline. Online media consists of websites and social media such as Instagram, Twitter, Facebook, WA Group. Then offline media includes banners that can be accessed by the public in their neighborhood. (5) Do a survey of public perceptions by helping survey institutions from both internal and external. This survey was carried out by an internal Survey institute called REKODE, besides that the party was also assisted by an independent surveyor Polcomm Institute. After the survey, the next step is the survey results are reviewed through the meeting agenda by the DPC and Branch Coordination Meeting.
Keywords: strategy, implementation, campaign & political program
Edition: Volume 7 Issue 11, November 2018,
Pages: 850 - 855