Analysis of Factors Affecting the Intention to Use of the Application of Pt. Xyz In Jakarta
Rayan Nurbadi, Ir. Togar Alam Napitupulu, Brolyn Pratama, Arinda Amyus
In the recent years, there have been many of startup companies established in Indonesia. One of them is in the E-commerce field. PT. XYZ as B2C E-commerce which established in 2015 is one of them. Even though PT. XYZ growth rapidly, but the total users of PT. XYZ is much lower than any E-commerce competitors in Indonesia. So there is a need to identify the factors affecting the intention to use of application of PT. XYZ. This study based on combination model of UTAUT model and Delone & Mclean IS Success Model. The results of the data analysis support the model as there are 4 of 6 proposed hypotheses have significant effect.
Keywords: E-commerce, PT XYZ, UTAUT, Delone & Mclean IS Success Model, Intention to Use of application of PT XYZ
Edition: Volume 8 Issue 10, October 2019
Pages: 446 - 454