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Research Paper | Finance | Indonesia | Volume 8 Issue 7, July 2019

Investment Decision Behavior Reviewed in Characteristics of Investors in Mataram City

Ni Nyoman Dewi Putri Utami | Hermanto ^[24] | Ni Ketut Surasni ^[3]

Abstract: This study aims to examine differences in the characteristics of investors, in this case, namely Ethnicity, Gender, Marital Status and Education on investment decision behavior which is represented in two, namely the first frequency of transactions and second is the perception of risk and return. The population in this study were stock investors in the city of Mataram with a sample of 68 respondents. Data analysis in this study using the Independent T-Test using SPSS 23 software. The results of this study are that ethnic differences in investors do not make a difference in the frequency of stock transactions, investor differences make a difference in the frequency of stock transactions, differences in investor status make a difference in the frequency of stock transactions, differences in investor education levels do not make a difference in frequency of stock transactions, ethnic differences investors do not make a difference in risk perceptions and returns, investor gender differences make a difference in the perception of risk and return. Differences in investor marital status do not make a difference in the perception of risk and return. Differences in investor education make a difference in the perception of risk and return.

Keywords: Ethnicity, Gender, Marital Status, Education, Investment Decision Behavior

Edition: Volume 8 Issue 7, July 2019,

Pages: 292 - 300

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