International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Informative Article | Accounting | India | Volume 7 Issue 12, December 2018


Green Marketing - A Changing Concept in Modern Business

Swathi Krishna [4]


Abstract: Environmentally responsible or green marketing refers to the satisfaction of consumer needs, wants and desires in conjuction with the preservation and conservation of the natural environment


Keywords: Ecological marketing, Sustainable development, Eco-friendly product


Edition: Volume 7 Issue 12, December 2018,


Pages: 857 - 858


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How to Cite this Article?

Swathi Krishna, "Green Marketing - A Changing Concept in Modern Business", International Journal of Science and Research (IJSR), Volume 7 Issue 12, December 2018, pp. 857-858, https://www.ijsr.net/get_abstract.php?paper_id=ART20193664

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