Hanif Fansurya, Syamsul Maarif, Setiadi Djohar
Abstract: Umar Usman business school was initiated in 2011 by Dompet Dhuafa (one of the philanthropic institutions in Indonesia) and ippho right santosa a right brain expert and motivator. This school has a 1-year education level with a greater practical composition than theory. Since it was opened with the inaugural class in last 2013, the trend of Umar Usman Business School students continued to increase. Not only increased in number but also increased in student variation. It was shown that student trend of Umar Usman Business School graduated was higher than the university. This study aimed to dissect the business model of the canvas business school umar usman with business approach with model canvas. The result is Umar Usman Business School has a value proposition that is quite unique among others, the composition of practice is greater than that of (70, 30), the direct study of business practitioners, using spiritual values to capture the Muslim middle class in Indonesia.
Keywords: Business model canvas, SWOT, School of entrepreneur