Abstract: This paper try to conceptualize how social perception, impression management and attribution theory effects the decision making process in an organization. These factors are the most important dimensions of decision making process. Social perception includes mainly touch, sight, taste, smell and hearing which are very important for every decision making process. Impression management is a tactic of influences which have an impact on organizations culture and performance. Manager attributed employees behavior according to their external as well as internal factors like, situations, task, motivation, etc. However, these dimensions are not always an accurate reflection of the reality. It can be said that impression management is an important and effective instrument for decision maker to increase the productivity of the organizations. Decision making style can be influenced by several factors such as economical competences, location of residence, gender and age differences. Decision making is the key of organizational development which effects in different developmental policies such as, policy on poverty, child development, household finance, productivity, health care, climate change, organizational development, political development and so on.
Keywords: Perception, impression management, attribution theory, decision making