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Research Paper | Management | Iraq | Volume 6 Issue 5, May 2017

The Evaluating of Management by Values through Diffusion of Innovations Theory

Reyam Al Dafa'ai | Ya'arub Al Sa'aidi

Abstract: The research aims to diagnose the values of organizations, compare them with the idealism values and be evaluated by the sample, and Determine the level of diffusion of values through the stages (dimensions) of (Diffusion of Innovations theory), as well as identify what positive and negative factors for management by value. After that highlighting the negative behavior and bring awareness of top management and to work on how to correct them, this research adopted to evaluate the management by vales in the inspector general's office in the Ministry of Health which is has three dimensions and they are (Ethical ? social values, economic ? pragmatic values, emotional ? Developmental values) which are classified by the research into positive and negative values, according to their dynamic forms to facilitate measured using the Diffusion of Innovations theory which is one of the theory of communication in public relations as a measure of those values. So, to applicate this research on the field ground Data has collected from a (168) respondents in different positions in a community of the sample The main conclusions of the current search reached were, the social and ethical values worked separately from the economic pragmatic values as well as with the emotional developmental values , while there is a relationship between the positive factors and emotional developmental values, but was none with the negative factors

Keywords: Management by Values, the theory of diffusion of innovations, Forms of the dynamic values, adoption stages

Edition: Volume 6 Issue 5, May 2017,

Pages: 971 - 977

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