Downloads: 170 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Survey Paper | Management | India | Volume 3 Issue 5, May 2014
A Study on Impact of Sales Promotional Activities on Customer Buying Behaviour with Special Reference to Rathi Build Mart; Raipur
Abstract: In todays business world customers are considered to be kings. It is important for producers to meet the needs of customers in order to stay competitive. One of the marketing tools that is used in attracting the attention of the customer is sales promotion. The aim of this paper therefore is to determine the effect of sales promotion on customer buying behaviour. In the emerging business scenario various promotional techniques are used by the marketer. Through this study; an effort has been made to find out the various sales promotion tools and its impact on customers buying behaviour with special reference to Rathi Build Mart; Raipur. For conducting the research; data was collected through simple random sampling of 100 respondents through descriptive research design technique. Later the data was analysed and the hypothesis was tested by using weighted average method and chi- square test.
Keywords: sales promotion, different techniques of sales promotion, most effective sales promotional technique, building materials, customers buying behaviour
Edition: Volume 3 Issue 5, May 2014,
Pages: 300 - 303
Similar Articles with Keyword 'sales promotion'
Downloads: 111 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Management, Indonesia, Volume 5 Issue 11, November 2016
Pages: 810 - 814Analysis of Marketing Communications Mix to Brand Image and the Impact on the Students Decision in Choosing a Private College in Purwakarta : Survey on Student STT Wastukancana
Imas Widowati [2] | Elly Setiadewi
Downloads: 120 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Management, Indonesia, Volume 4 Issue 4, April 2015
Pages: 1033 - 1038The Effects of Integrated Marketing Communicationson Brand Equity of Authorized Automotives Companies in Indonesia
Aditya Wardhana [5] | Budi Rustandi Kartawinata [4] | Syahputra [4]