Resnawaty Risna, Fedryansyah Muhammad, Mulyana Nandang
Abstract: The presence of ASEAN China Free Trade Area (ACFTA) and the ASEAN Economic Community (AEC) is significant challenges in the life of Artisan in Cipacing Village. Small and medium enterprises in the field of handicrafts, which they wrestled since the Dutch colonial period no longer run smoothly. It gets intense competition from products made by other local Craftsmen and China product. In the past, Cipacing village artisans claimed that they were able to trade in local and international markets by earning big profits, but after AEC and ACFTA they were challenged by local craftsmen and craftsmen from other countries. Cipacing village artisans continue to strive to survive in competition with all their potential. Trusts, norms, and networks between fellow Artisans make them always help each other in doing craft-making activities to marketing, so they can survive in the competition in local and international markets. This is not solely the fulfillment of life needs, but the identity of the citizens of Cipacing as a craft maker is inherent in the citizens said one of the Artisan there. This article is the result of research on social capital owned by Cipacing village artisans who provide support to the sustainability of handicraft businesses that experience challenges after ACFTA and AEC rolling out.
Keywords: Social Capital, Trust, Medium-Small Enterprise, craft Industry